Now accepting applicants for Fall 2024.
The new Global Marketing concentration is designed for the mobile professional looking to accelerate his or her career by gaining a broader Business-to-Business (B2B) or Business-to-Consumer (B2C) marketing perspective. All students must complete the Global Marketing concentration courses and then choose either the B2B or the B2C track to complete their concentration.
Upon completion of the marketing concentration courses, students are better prepared to understand marketing fundamentals in the US and then apply them to global markets. In the marketing concentration Business to Consumer (B2C) track, students are prepared to market directly to consumers through various lenses including digital marketing and multicultural marketing. Through the marketing concentration Business to Business (B2B) track, students are prepared to bring products to market through various approaches: developing a business plan, assessing global partnerships and strategic alliances and evaluating the supply chain options.
Apply NowFall Intake: Sample Global Marketing Concentration Degree Plan, B2B Track
Download PDF of Fall Sample Global Marketing Concentration Degree Plan, B2B Track
Download PDF of Spring Sample Global Marketing Concentration Degree Plan, B2B Track
Note: We reserve the right to change the information contained here without notice.
Note: “SCH” indicates Semester Credit Hours
| Course | Dates | SCH | Tuition ($) |
|---|---|---|---|
| MKT 6301 Marketing Management | 1st 8-week session | 3 | 3,000.00 |
| OPRE 6351 Applied Supply Chain Management for New Products or MKT 6387 Managing Global Partnerships and Strategic Alliances |
2nd 8-week session | 3 | 3,000.00 |
| 6 | 6,000.00 |
| Course | Dates | SCH | Tuition ($) |
|---|---|---|---|
| IMS 6354 Global Marketing | 1st 8-week session | 3 | 3,000.00 |
| ENTP 6352 International Business Plan or OPRE 6351 Applied Supply Chain Management for New Products |
2nd 8-week session | 3 | 3,000.00 |
| 6 | 6,000.00 |
| Semester Credit Hours | Tuition ($) |
|---|---|
| 12 | 12,000.00 |
Fall 2024 Intake: Sample Global Marketing Concentration Degree Plan, B2C Track
Download PDF of Fall Sample Global Marketing Concentration Degree Plan, B2C Track
Download PDF of Spring Sample Global Marketing Concentration Degree Plan, B2C Track
Note: We reserve the right to change the information contained here without notice.
Note: “SCH” indicates Semester Credit Hours
| Course | Dates | SCH | Tuition ($) |
|---|---|---|---|
| MKT 6301 Marketing Management | 1st 8-week session | 3 | 3,000.00 |
| MKT 6386 Diversity and Multicultural Marketing | 2nd 8-week session | 3 | 3,000.00 |
| 6 | 6,000.00 |
| Course | Dates | SCH | Tuition ($) |
|---|---|---|---|
| IMS 6354 Global Marketing | 1st 8-week session | 3 | 3,000.00 |
| MKT 6344 Digital Marketing Strategy | 2nd 8-week session | 3 | 3,000.00 |
| 6 | 6,000.00 |
| Semester Credit Hours | Tuition ($) |
|---|---|
| 12 | 12,000.00 |
Global Marketing Concentration Courses (6 credits)
Business to Business (B2B) Track (6 credits):
Students are required to take two of the three options to complete the B2B track.
Business to Consumer (B2C) Track (6 credits):
Students are required to take both courses to complete the B2C track.
The Naveen Jindal School of Management reserves the right to change any of the above courses, structure or cost of the program at any time, as needed.
Student Testimonials
Mohammed Omer, GLEMBA ’19
It’s about the experiences of exchanging skill sets and perspectives.
Tamer Elshamy, GLEMBA ’19
Sales Director, Fawry Banking and Payment Technology Services
An exceptional experience mixed with both cutting edge knowledge and great personal skills improvement.
Imraan Husain, GLEMBA ’17
Director, Articulator Dental Management
This was the most valuable decision I have made to advance my career, and my life. The WebConference meetings provided the convenience of continued engagement regardless of time zones. The program will add value to your life, in as many aspects as you choose
Holly Martin, GLEMBA ’19
Customer Experience Manager, J.B. Hunt
Because of this program, I was able to present within my organization to five different groups, which led to a promotion, an invitation to assist with three special projects as a new manager, and an appointment as a co-chair to lead professional development for an internal employee resource group.
Andy Miller, GLEMBA ’16
IT Operations Manager, Splunk
The GLEMBA program’s focus on global business challenges was vital in helping me to understand how my company can grow and succeed in a globally competitive landscape. The courses, interaction with peers and the exceptional faculty have empowered me to analyze and solve problems differently – essentially the program has enabled me to become a better leader.
Ashwin Prakash, GLEMBA ’20
Head of Data Science and Analytics, HCA Healthcare
The application of learnings from Operations Management and Strategic Management courses helped make an immediate impact in my job, merging the lines between school and work while providing an instant return on investment for my employer.
Erinn Marks, GLEMBA ’19
I searched for an online program that was a WIN-WIN. I was able to pursue my MBA and enjoy the last of the wonder years with my children.
Darrick Fitzgerald, GLEMBA ’18
Managing Consultant – Supply Chain Management Reverse Logistics Team, Verizon Wireless
GLEMBA was not just a learning experience, it was a life experience. GLEMBA was not a career pursuit, it was a life pursuit. Even today, tenets from the program impact how I think, how I approach a problem in my career and how I craft my emails. Was I promoted after I finished my degree? Yes.
Ready to start your online Global Leadership Program application?
Before you apply, get familiar with the application process for the UT Dallas online GLEMBA, online EMBA with an emphasis in project management, or the online MS in Management Science – Executive Education.
Application Process